SEO is a buzz word that boils down to a simple concept – organize your page so google can find it easier.
So how do you do that?
Write something interesting, play by the rules, and link to other popular pages or websites.
What are the rules?
Let’s start with the setup, and we’ll get into the rules, or formula by which Google searches the internet.
As any engineer, architect, or construction worker will tell you, the most important part of any building is the foundation. Its the same with websites. If it helps you to think of a website as a building then we encourage that metaphor.
Once you’ve got the basics of your website in place, you should add an analytics tool to the “foundation” of your website. Unlike traditional brick and mortar buildings its hard to tell how much traffic a website gets without a traffic analysis. It’s not like you can stand outside and see how much exposure your site gets, you need a tool to measure your reach.
After setting up Google Analytics, it's time to format
1.Use H tags
and so on.
Prioritizing your headings appropriately will make your content easier to read, AND easier for Google to search.
*Don’t overuse your <h1> / title heading or you will be penalized!
2. Use numbered lists and bullet points.
For the same reasons as above – it’s all about organization.
3. Keep your paragraphs short –
This is more for basic readability than optimization. Your eyes will start skipping with large blocks of texts. Break it up in ways that you would never see in a novel – keep it interesting!
4. Bold key concepts as well as keywords.
Think of it like taking notes with a highlighter. It emphasizes your point and helps Google find the purpose of your content more quickly.
5. Use Alt Tags in Images
When including images in your website or blog, its important to add a description in the tag. This is something your readers wont recognize, but will definitely boost your web traffic immensely. Imagine searching for a picture without knowing what to call it – it would be pretty difficult wouldn’t it.
6. Fine-tune your content with Google Analytics.
Now that you’re set up with a professional tool to measure your effective reach, don’t forget to use it! It will seem a little odd at first, but as your traffic increases you learn to fine tune your content’s format and user experience with ease. This skill can put you ahead of paid sites once you develop a feel for it. It make take a while to become proficient – but time is money.
If you feel we’ve missed something, feel free to drop a comment below – Thanks for reading!